Trinethra is a supermarket grocery chain operating primarily in the state of Andhra Pradesh in Southern India. The company provides accessibility, availability and affordability to its customers. The company targets the middle-income group which constitutes the bulk of the population.

ICICI Venture played an active role in facilitating development of the company's long term business strategy and has assisted the company in raising additional funds to finance its growth. For FY06, the company had a turnover of Rs 2,400 mn (USD 53.3 mn).