Mars Restaurants started out with its flagship restaurant, now named Not Just Jazz By The Bay a decade ago. It has developed a range of strong brands like Dosa Diner (south Indian), Pasta Bar (continental), Not Just Jazz (casual dining), Birdy's (pastries and cakes) and Roti (north Indian). In 2006, it launched the Waterstones Country Club and Spa, spread over a six acre plot near Mumbai's international airport and a restaurant in New York City fashioned after the Mumbai dabbawalas named Dabbawala. It also runs Sachins and the Tendulkar's chain of restaurants in a tie-up with Sachin Tendulkar, India's leading cricketer.