ICICI Venture's investment process starts with the sourcing of deals. Being the premier private equity player in India, ICICI Venture's reputation and brand equity has been attracting investment proposals and deals from entrepreneurs, management teams, promoters and intermediaries. Deals are also directly sourced from industry contacts of the management team. Besides, ICICI Venture also leverages its network with investment banks, fund investors, and also draws upon its access to the ICICI Bank Limited network with its large corporate clientele.