Action is one of India's leading construction equipment manufacturers with over 50% market share in the mobile crane market. In addition to mobile cranes, Action also manufactures equipments like tower cranes, loaders, lorry loaders, etc. Besides its own products, the Company also markets imported construction equipment. Action has capitalized on the growth in the construction sector to achieve high growth over the past few years.

In Sep 2006, Action went public and raised Rs. 598 million (USD 13.3 million). Currently, Action has two manufacturing facilities at Faridabad and is planning a third manufacturing facility at Baddi in Himachal Pradesh. Action has long standing customer relationships, established sales and service network and efficient manufacturing operations.